LIVE NATION DALLAS

MARKETING COORDINATOR 

September 2018 - Present 

• Execute over 250 events annually across the following venues: Globe Life Field, American Airlines Center, Dos Equis Pavilion, The Pavilion at Toyota Music Factory, South Side Ballroom, Majestic Theatre and Music Hall at Fair Park, along with several venue partners in Arkansas.

• Responsible for building and executing comprehensive marketing and promotional campaigns for designated Live Nation Dallas and co-pro concerts

• Solicit and fulfill paid buys and promotional deals with television and radio stations in the Dallas-Fort Worth metroplex and greater North Texas region, Arkansas, Oklahoma and Louisiana

• Coordinate digital campaigns across Facebook, Instagram, Google, YouTube, Snapchat, Pandora and Spotify to optimize allotted budgets and maximize campaign performance

• Create targeted e-cards and newsletters to Live Nation databases promoting presales, onsales and promotional offers

• Create, monitor and adjust advertising budgets as needed and compile advertising settlement packs of show spends

• Maintain brand and venue digital presence by updating websites and scheduling content across social media channels

• Lead street/promo team efforts including: weekly poster and flyer runs, database management, job assignments, materials orders, photo and report collection

• Represent marketing department day-of –show including coordination of show press coverage and on-site media activations

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TRAVERSE CITY AREA CHAMBER OF COMMERCE

MARKETING & EVENTS ASSISTANT 

Summer 2018 

• Collaborated directly with the executive director to secure over 40 corporate sponsors and 50 prize donations for the 2018 Chamber Golf Outing, which was attended by 260 community business leaders

• Designed and executed promotional plans for the 2018 Chamber Golf Outing, Small Business Celebration, Business After Hours program, and New Directions Employee Assistance Program

• Developed event management skills through guest list management , vendor relations, and administrative support of event planning committees

• Created content and managed social media communications via Facebook, Twitter, Instagram and LinkedIn, along with website content maintenance

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NATIONAL CHERRY FESTIVAL

THREE WEEK BOX OFFICE INTERN

June - July 2018​

• Sold tickets via Saffire Ticketing for nightly concerts over the eight day festival for a 4,000 capacity venue, in addition to nine off-site events 

• Functioned as a customer service representative by answering inquiries from the festival’s 500,000+ attendees via phone, email and Facebook

• Assisted operations team with festival set-up and tear-down

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LIVE NATION DETROIT

EVENT EXECUTION & MARKETING ASSISTANT 

Summer 2016 & Summer 2017

• Created and published over 2,000 posts to Facebook, Twitter, Instagram and Snapchat accounts with a combined 115,000+ followers, including posting live from 44 events

• Executed events at Detroit area concert venues including Ford Field, The Palace of Auburn Hills, DTE Energy Music Theatre, Meadow Brook Amphitheatre, Michigan Lottery Amphitheatre at Freedom Hill and Fox Theatre Detroit

• Proficient in paid social media campaigns and performance analytics

• Developed and implemented promotional plans for performances

• Distributed newsletters and e-cards to 80,000+ subscribers for Detroit Concert Update

• Ordered and distributed comp tickets to local media outlets and sponsors

• Entered invoices and created advertising recaps detailing television, radio, digital, print, outdoor and production expenses for tour management

• Assisted production managers with day-to-day show duties, such as setting up artist VIP areas, accommodating artist needs as a runner and delivering tickets to box offices

• Proficient in ROME.Music, Spredfast, Box, dm.livenation (digital mailings software), TM Live Analytics and Ad Manager for Facebook, Twitter, Instagram and Snapchat 

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WHARTON CENTER FOR PERFORMING ARTS

MARKETING INTERN

Summer 2015

During my internship, I worked with the senior marketing manager on a variety of tasks. These included:

• Developed and implemented promotional marketing plans for performances. Plans included press kits with social media templates, press releases, and graphics.

• Wrote guest articles for the Lansing State Journal and Michigan Dance Council newsletter and WKAR radio advertisements

• Staffed outreach activities including Michigan State's Academic Orientation Program (AOP) resource fair for freshmen students and Green and White Days campus open houses. Increased AOP student e-club signups 133% from 2014.

• Coordinator for CreativeCollaboration, an MSU Arts Council event for Michigan State student arts groups. Included a resource fair, live  performances, and giveaways. Set record for student ticket sales with 276 tickets purchased for a total of $6,800 during the three hour event and sold out the Jersey Boys pit seats for all eight shows.

 

USHER

January 2015 - April 2018

• Assisted patrons at entertainment events by performing duties such as greeting and scanning admission tickets, distributing programs, assisting in finding seats, searching for lost articles, providing assistance for patrons with special needs through Wharton Center's Curb to Seat wheelchair service, and locating such facilities as rest rooms, concession stands, and guest services. 

 

HERITAGE BROADCASTING 

ASSISTANT TO THE DIRECTOR OF MARKETING

​Summer 2013 & 2014

• Participated in the preparation and execution of various community events including the National Cherry Festival, Bark in the Park, and Michigan This Morning coffee promotion.

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THE LANDING DANCE ACADEMY

ASSISTANT TEACHER AND RECEPTIONIST

​September 2012 - July 2014

• Assisted in teaching tap and ballet classes for children ages 3-7 years old. Office skills include billing, ticket sales, merchandise sales and answering phones. ​