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Created and published over 2,000 posts to Facebook, Twitter, Instagram and Snapchat accounts with a combined 115,000+ followers, including posting live from 44 concerts
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Proficient in paid social media campaigns and performance analytics
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Developed and implemented marketing initiatives with tour management
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Distributed newsletters and e-cards to 80,000+ subscribers for Detroit Concert Update
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Ordered and distributed comp tickets to local media outlets and sponsors
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Entered invoices and created advertising recaps detailing television, radio, digital, print, outdoor and production expenses for tour management
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Proficient in ROME.Music, Spredfast, Box, dm.livenation (digital mailings software), TM Live Analytics and Ad Manager for Facebook, Twitter, Instagram and Snapchat
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View my work on Live Nation Detroit's social media platforms from May 23, 2016 through August 12, 2016 and May 17, 2017 through August 13, 2017:
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EVENT EXECUTION SUMMER EMPLOYEE
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In addition to my marketing experience, I also executed events at Detroit area concert venues, including Ford Field, The Palace of Auburn Hills, DTE Energy Music Theatre, Meadow Brook Amphitheatre, Michigan Lottery Amphitheatre at Freedom Hill and Fox Theatre Detroit. I posted show content in real time on Live Nation Detroit's social media platforms from 44 concerts. Additionally, I assisted production managers with day-to-day show duties, such as setting up artist VIP areas, accommodating artist needs as a runner and delivering tickets to box offices. Over the summers of 2016 and 2017, I worked on the following concerts:
LIVE NATION
DETROIT
MARKETING SUMMER EMPLOYEE
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I worked as part of Live Nation Detroit's marketing department during the summers for 2016 and 2017 and performed a variety of tasks:
SUMMER 2016
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Taste of Chaos with Dashboard Confessional and Taking Back Sunday
Freedom Hill Amphitheatre
June 4
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Florence + The Machine with Of Monsters and Men: How Beautiful Tour
DTE Energy Music Theatre
June 11
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Beyonce with DJ Khaled: Formation World Tour
Ford Field
Set-up: June 13 & 14
Show: June 14
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Keith Urban with Brett Eldredge & Maren Morris: ripCORD World Tour
DTE Energy Music Theatre
June 23
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Selena Gomez with DNCE & Bahari: Revival Tour
The Palace of Auburn Hills
June 24
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Amp Live 2016 with Iggy Azalea, Charlie Puth, Troye Sivan, Daya, Bebe Rexha and Melanie Martinez
Freedom Hill Amphitheatre
June 25
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Sting & Peter Gabriel: Rock Paper Scissors Tour
The Palace of Auburn Hills
June 30
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Zac Brown Band with Drake White and the Big Fire: Black Out the Sun Tour
DTE Energy Music Theatre
July 2
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DTE Energy Music Theatre
July 3​
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Brandi Carlile with Old Crow Medicine Show
Fox Theatre Detroit
July 16
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Faster Horses Festival with Eric Church, Jason Aldean, Lady Antebellum, Sam Hunt & more​
Michigan International Speedway
July 17
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Vans Warped Tour with Falling In Reverse, Four Year Strong, Good Charlotte & more
The Palace of Auburn Hills
Set-up: July 21 & 22
Show: July 22
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5 Seconds of Summer with One Ok Rock & Hey Violet: Sounds Live Feels Live Tour
The Palace of Auburn Hills
July 27
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Drake & Future: Summer Sixteen Tour
The Palace of Auburn Hills
July 28
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Demi Lovato & Nick Jonas Future Now: 2016 Honda Civic Tour
The Palace of Auburn Hills
July 30
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Gwen Stefani with Eve: This Is What the Truth Feels Like Tour
DTE Energy Music Theatre
August 2
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Coldplay with Alessia Cara & Foxes: A Head Full of Dreams Tour
The Palace of Auburn Hills
August 3
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Goo Goo Dolls with Collective Soul & Tribe Society
Freedom Hill Amphitheatre
August 7
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Meghan Trainor with Hailee Steinfeld & Common Kings: The Untouchable Tour
Meadow Brook Amphitheatre
August 8
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Pitbull with Prince Royce: The Bad Man Tour
DTE Energy Music Theatre
August 9
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Phillip Phillips & Matt Nathanson with A Great Big World
Meadow Brook Amphitheatre
August 12
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Meadow Brook Amphitheatre
August 13
SUMMER 2017
The Weeknd with Rae Sreummurd, Belly and 6LACK: Starboy: Legend of the Fall Tour
The Palace of Auburn Hills
May 24
Zac Brown Band with Darrell Scott: Welcome Hour Tour
DTE Energy Music Theatre
June 8
Dave Matthews & Tim Reynolds
DTE Energy Music Theatre
June 13
Train with O.A.R. and Natasha Bedingfield: Play That Song Tour
DTE Energy Music Theatre
June 25
Pitbull & Enrique Iglesias with CNCO
The Palace of Auburn Hills
June 28
NKOTB with Paula Abdul & Boyz II Men: The Total Package Tour
The Palace of Auburn Hills
June 29
99.5 WYCD Hoedown with Lady Antebellum, Kelsea Ballerini & Brett Young
DTE Energy Music Theatre
June 30
Third Eye Blind with Silversun Pickups and Ocean Park Standoff: Summer Gods Tour
DTE Energy Music Theatre
July 7
Boston with Joan Jett and the Blackhearts: Hyper Space Tour
DTE Energy Music Theatre
July 9
Metallica with Avenged Sevenfold & Volbeat: WorldWired Tour
Comerica Park
July 12
Tom Petty and the Heartbreakers: 40th Anniversary Tour
DTE Energy Music Theatre
July 18
OneRepublic with Fitz & the Tantrums and James Arthur: Honda Civic Tour
DTE Energy Music Theatre
July 19
The Palace of Auburn Hills
July 20
Incubus with Jimmy Eat World and Judah & the Lion: 8 Tour
DTE Energy Music Theatre
July 23
Lifehouse & Switchfoot: Looking For Summer Tour
Meadow Brook Amphitheatre
July 30
DTE Energy Music Theatre
August 1
Young the Giant with Cold War Kids and Joywave: 89X Birthday Bash
Michigan Lottery Amphitheatre at Freedom Hill
August 3
James Taylor & His All-Star Band with Bonnie Raitt
DTE Energy Music Theatre
August 8
Pentatonix with Us the Duo
Meadow Brook Amphitheatre
August 9
Meadow Brook Amphitheatre
August 11
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