LIVE NATION DETROIT
MARKETING & EVENTS INTERNSHIP: SUMMER 2016 & 2017
​
JAMES ARTHUR TAKEOVER
OF LIVE NATION'S TWITTER
Captured content and created post copy for James Arthur's takeover of Live Nation's national Twitter account for promotion of the Honda Civic Tour, featuring OneRepublic, Fitz & The Tantrums and James Arthur. Seven posts were published to Live Nation's Twitter account on July 19, 2017 from the tour's stop at DTE Energy Music Theatre in Clarkston, MI. Content published included a tour bus tour, performance photos and videos, and meet & greet coverage. Posts were also shared on James Arthur's Twitter account and Live Nation Detroit's Twitter account.
CHICK COREA & BELA FLECK PROMOTIONS
Collaborated directly with Chick Corea & Bela Fleck's tour management to create enter to win displays for vinyls/CDs featured in four independent record stores in the metro Detroit area: FOUND SOUND, UHF Music, Peoples Records, and Dearborn Music. Created display artwork, social media graphics, and social media caption templates to promote the giveaways on the businesses' social accounts and Live Nation Detroit's social accounts.
​
Partnered with Jazz Cafe at Music Hall to create "The Enchantment," a limited edition specialty cocktail named after the Chick Corea & Bela Fleck album. Promotion ran for 12 performances at Jazz Cafe at Music Hall. Flyers for Chick Corea & Bela Fleck's performance were also included in guests' checks and Chick Corea's CD, 'The Musician' played prior to performances.
DISPATCH TICKET SCAVENGER HUNT
Collaborated directly with Dispatch's tour management to create a two-day ticket scavenger hunt in Rochester Hills, Michigan, to promote the band's upcoming show at Meadow Brook Amphitheatre. A pair of tickets to the show were hidden at two Rochester Hills landmarks: the fountain at The Village of Rochester Hills & the Grizz statue at Oakland University. Photos of the ticket locations, along with clue keywords, were posted on Dispatch's social media and shared on Live Nation Detroit's social media. Winners were instructed to share a selfie with the tickets on their social media to claim the prize.
HOEDOWN SNAPCHAT FILTER
Designed a Snapchat filter to promote 99.5 WYCD's Hoedown featuring Lady Antebellum and special guests Kelsea Ballerini and Brett Young. Filter was placed at six events leading up to Hoedown to increase awareness and bolster ticket sales.
​
SOCIAL MEDIA POSTS
CONCERT PHOTOGRAPHY: TAKEN ON IPHONE 6
 Natasha Bedingfield |  Pitbull |  Enrique Iglesias |
|---|---|---|
 Lady Antebellum |  Enrique Iglesias |  OneRepublic |
 NKOTB |  Third Eye Blind |  Incubus |
 Paula Abdul |  Third Eye Blind |  Metallica |
 OneRepublic |  Enrique Iglesias |  Switchfoot |
 NKOTB |  Fitz & the Tantrums |  Switchfoot |
 The Weeknd |  Metallica |  Zac Brown Band |
 OneRepublic |  Tom Petty |  NKOTB |
 Switchfoot |  Silversun Pickups |  Lady Antebellum |
 Queen + Adam Lambert |  Phillip Phillips |  Matt Nathanson |
 Selena Gomez |  Future |  Goo Goo Dolls |
 Florence and the Machine |  Coldplay |  Gwen Stefani |
 Bebe Rexha |  Dead and Company |  Phillip Phillips |
 The Weeknd |  DTE Energy Music Theatre |  Florence and the Machine |
 Melanie Martinez |  Future |  Selena Gomez |
 Maren Morris |