MICHIGAN STATE UNIVERSITY

I graduated from Michigan State University in May 2018 with a Bachelor of Arts in marketing from the Eli Broad College of Business and a minor in arts and cultural management from the College of Arts and Letters. I graduated Summa Cum Laude with a cumulative 3.98 GPA. During my time at MSU, I was actively involved in two professional student organizations:

Wharton Center Student Marketing Organization

WCSMO is a group of students dedicated to promoting events at the Wharton Center for Performing Arts, such as professional Broadway touring productions and other performing arts performances. We work alongside the marketing staff of Wharton Center to design and execute various marketing promotions on campus, with emphasis on student ticket sales. In February 2016, our organization, along with Wharton Center staff and the Office of University Outreach and Engagement, partnered with the company of The Sound of Music to raise $31,040 for the Flint Child Health & Development fund over the production's six day residency. The fund is part of the Community Foundation of Greater Flint and provides resources for children ages 0-6 to help overcome their exposure to lead in the wake of the Flint Water Crisis. From August 2017 - May 2018, I served on the Executive Board as the Professional Relations Coordinator and arranged guest lectures from local arts professionals and workshops with College of Arts & Letters Career Services Network. 

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Speakers Included:

• Diane Willcox: Director of Marketing & Communications - Wharton Center

• Josh Holliday: LEAP, Lansing 5:01, Arts Council of Greater Lansing

• WCSMO Alumni Panel

• Sarah Kenny: Education Manager - Disney Theatrical Group

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Workshops with College of Arts & Letters Career Services Network Included:

• Pursuing a Career in Arts & Entertainment

• Resume Building

MSU Arts Council

I worked as part of the MSU Arts Council to plan CreativeCollaboration, a performing, creative and visual arts event for Michigan State students in Fall 2015. The event set a record for student tickets sales with 276 tickets purchased for a total of $6,800 during the three hour event. The promotion also sold out the remaining Jersey Boys pit seats for every performance. The event included a resource fair with over 30 organizations, 11 live performances, giveaways, and concessions from the MSU Dairy Store. I contacted over 50 organizations regarding participation and created promotional materials for the event, including press kits with social media templates, press releases, and flyer ideas. I also secured advertising on the MSU LiveOn, EatAtState and MSU Union social media accounts, along with live reads of the event description on Impact 89FM and solicited 15 businesses for giveaways. 

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